Mobile first is one of the catch phrases getting a great deal of attention currently in the world of web design. The concept emphasizes using mobile technology rather than desktop computers, especially as it pertains to the creation of web applications and services. Designers and public relations departments are all abuzz with it, but how did it start and what does it mean for businesses?
The explosive spread of smartphones, such as iPhones and Androids, brought this idea to life. Since its introduction a mere ten years ago, the smartphone has deeply penetrated modern society.
Because mobile phones originally came about for the purpose of talking with others, mobile first technologies originally centered on the private world and personal communication. Currently, though, the presence of these mobile devices in their various forms is increasing in the business world.
As the need for conducting business outside the office has grown and new ways of working such as telecommuting and Bring Your Own Device (BYOD) are increasing, people are progressively making their smartphones central to the work. It is possible to check work email, add appointments and business meetings to work calendars and more all via smartphone. More and more, the smartphone is becoming essential for business as well as pleasure.
The norm is definitely shifting from desktop to smartphone. People who do not own a traditional desktop computer are becoming more common, all because they only need a smartphone.
As a result, companies need to further understand and be able to respond to their employees’ preferences for BYOD, and that means developing methods for staff to communicate and complete projects on their smartphones.
In private life, mobile first is nothing new. With this idea penetrating the business world, how can businesses adapt? What impact will this have on future strategies?
One idea is to start by offering employees an extension of their work phones via their smartphone! Click here to find out more about the cloud services provided by PBXL and start moving into the 21st century.